One of the key challenges for network carriers today is “How to Profit From Converged IP Billing”
Over the many years I have consulted in mobile technology marketing strategy, one of the main limitations we always faced when rolling out a new service was working around the constraints of the billing system. It was only 10 years ago that billing systems could only copy with time based items and not with unit based.
Whilst billing technology itself has progressed signicantly since 1997, have these systems sufficiently evolved to handle the impact of IP Convergence? This needs to include both changes in mobile operator service as well as how services are bundled for different marketing strategies.
For those operators who recognised that billing is the link to revenue, they are embracing the opportunities to create profitable new services. What range of service applications will be developed in the coming months and years remains to be seen; but for those that have left their run late, the technology upgrade path is very steep indeed.
Network technologies such as WiMax, WiFi, and 3G and IMS platform architecture has been receiving most of the attention, but wireless billing is at least as important to underpin all next-gen wireless services, regardless of which infrastructure technologies are deployed. For wireless carriers, billing systems are emerging as a major factor in their competitive positioning both short and long term.
Significant changes in the billing sector include:
- A shift from offline to real-time to online billing
- Replacement of separate pre-paid and post-paid billing systems with converged billing platforms
- Billing systems that operators can configure themselves to respond quickly to changing competitive conditions
- Billing systems encompass a variety of tasks – including rating, charging, and mediation
As billing systems continue to evolve they are morphing from back-office products into strategic marketing tools.
And it’s not just network operators who need to concentrate more of the likely IP roadmap. Suppliers of mobile billing products need strategic insight into the mobile billing sector to anticipate the needs of their clients.
For more information on billing systems that can manage services based on IP convergence:
- Acision BV
- Amdocs Ltd. (NYSE: DOX);
- Comptel Corp. (Helsinki: CTL);
- Comverse Technology Inc. (Nasdaq: CMVT);
- Ericsson AB (Nasdaq: ERIC);
- Formula Telecom Solutions, Ltd. (LSE: FTS);
- Martin Dawes Systems Ltd.;
- MIND CTI Ltd. (Nasdaq: MNDO);
- Openet Telecom Inc.;
- Telcordia Technologies Inc.;
- Valista Ltd.